Understanding occupational psychology, entrepreneurship and gender differences helps develop an improved vision of small business management.  The relationship of Holland’s theory of vocational personalities and work environments to both the Carland, Carland, and Hoy entrepreneurship measure, as well as the four John B. Miner entrepreneurship dimensions, were tested and discussed.  Holland’s enterprising, social and artistic dimensions, as well as the Carland et al scale have been found to be very significantly correlated with Miner’s composite Alternative Complex Entrepreneur.  Gender differences were minimally significant in terms of correlations but significant using stepwise regression for the Miner scale.  Gender differences were found for each of six Holland RIASEC dimensions.  We discuss the implications for a new vision of management that facilitates entrepreneurship amongst minorities and women.