WASHINGTON (August 10, 2009) – Music superstar and business mogul Curtis “50 Cent” Jackson and author Robert Greene are coming to Howard University at 7 p.m. Sept. 9 in Cramton Auditorium as part of their tour to introduce their new book, The 50th Law. This collaboration is a follow up to Greene’s The 48 Laws of Power, which was a phenomenal success, selling over 900,000 copies. During their stop, Jackson and Greene will critique business plans proposed by Howard students enrolled in Concept 120, an ELI Institute course.

Concept 120 is the first phase of the ELI Institute’s annual Business Plan Competition. It is a contest that allows students to develop their ideas and present them as if they were in front of a potential investor or business client. Students must first submit a two-page concept paper, which is a brief, focused overview of the business they would like to develop. Jackson and Greene will judge and announce which student proposals are eligible to move to the next round. This contest is for Howard undergraduate and graduate students across all disciplines.

Fear nothing, and you shall succeed is the basic tenant of The 50th Law, which includes intimate stories from Jackson’s life on the streets and in the boardroom, as well as examples of others who have overcome adversity through understanding and practicing The 50th Law.

The book’s 10 chapters combine a modernist and hard-won perspective with those of Ralph Waldo Emerson and Niccolò Machiavelli on a broad swath of ideas ranging from the value of seeing things for what they are, self reliance, opportunism and authority, to knowing when to be “bad” and confronting one’s own mortality. At turns hard-nosed and deeply inspirational, this is a book for entrepreneurs as well as anyone interested in the extraordinary life of Curtis Jackson.

About the Authors
Curtis James Jackson III (born July 6, 1975), better known by his stage name 50 Cent, is an American rapper. He rose to fame with the release of his albums Get Rich or Die Trying’ (2003) and The Massacre (2005). Both albums achieved multi-platinum success, selling over 21 million copies combined. He is the author of From Pieces to Weight: Once Upon a Time in Southside Queens. He lives in New York.

Robert Greene is the author of three bestselling books: The 48 Laws of Power, The Art of Seduction, and The 33 Strategies of War. He attended U.C. California at Berkeley and the University of Wisconsin at Madison, where he received a degree in classical studies. He has worked in New York as an editor and writer at several magazines, including Esquire; and in Hollywood as a story developer and writer. Greene has lived in London, Paris and Barcelona; he speaks several languages and has worked as a translator. He currently lives in Los Angeles.